He Will Be Looking for Cast So Ladies and Gents and Production is needed,
email : TheFacadeStory@gmail.com
The inference here is that Black folks can entertain (sing and dance) but they are not allowed to report Brandon Brooks, Sentinel assistant managing editor.
For the last 53 years, the Grammys have been the premier awards show celebrating the outstanding achievements and performances of people in the music industry in Los Angeles, where entertainment is the #1 industry.
For most of those years, African Americans have figured prominently in both the nominations and in the win column.
So when Los Angeles’ largest, most revered African American-owned and -operated newspaper – a weekly publication that shines a spotlight on issues of interest to its 150,000 primarily Black readership – received the invitation to apply for Grammy credentials this year, it should have been a shoo-in to cover the industry that not only defines Los Angeles but also defines the music industry.
And yet, this, the standard “Credential Request Decline Letter”:
“The Recording Academy regrets that we are unable to accommodate your media request to cover the 54th Annual GRAMMY(r) Awards on Sunday, Feb. 12, 2012, in Los Angeles.
“Due to extremely limited space within the Media Center and Arrivals, we were only able to credential a small fraction of the hundreds of media outlets that applied …”
“Your understanding is very much appreciated … “
That made it official: For now, the second year in a row (yes, we were rejected last year too), the Recording Academy and Rogers& Cowan has denied the request of The Los Angeles Sentinel to cover the music industry’s main event (and even the pre-awards ceremony) – the 54th Grammys – the awards presentation to be held on Sun., Feb. 12.
While we understand that hundreds of media outlets must be denied credentials “because of limited space,” it defies incredulity that our publication would be among those.
There are many reasons we say that; here are just two:
1. In virtually every major Grammy nomination category, there is at least one, and many times, two African American nominees.
2. Traditionally, a great number of Grammy-nominated artists have significant ties to the local African American community, because they live here, they record here, they have close family relatives who live here – and/or they read our paper.
That would include two of the five of this year’s Lifetime Achievement Award honorees: Diana Ross and Gil Scott-Heron.
Thus, given the sheer number of African Americans who are nominated, who perform at the Grammys, who work at the Grammy awards show and/or who cheer for the Grammy nominees during their arrival on the red carpet, African Americans in Los Angeles have a vested interest in coverage from their community newspaper.
That is not to say that other media outlets cannot adequately cover the events. But it does mean they are not necessarily equipped to adequately describe the cultural nuances of the Grammy show like that of the local newspaper that is dedicated to, and more capable of, examining how events, broader issues and trends affect the lives of African Americans.
Events like the annual Grammy awards deserve coverage by a representative sampling of all media – including one from a decidedly African American point of view.
No doubt the Los Angeles Times and Billboard will be there. But so should the Los Angeles Sentinel.
Finally, by press time, the Sentinel had spoken to a representative of the Recording Academy by phone, and after a brief conversation, she answered the question as to whether or not the Sentinel, the number one Black newspaper on the West Coast, will be able to report the 2012 Grammy Awards directly to its readers. The Recording Academy’s answer was a resounding “NO.”
MFIR Radio sits in on with Luvy LV The Voice Murray and talk about this last and final album and the album title change. What’s Your Story – The Last Chapter .
LV explains his reasoning for making his last run the best run. While in the industry is the way it is and why the artist of today is missing the main packaging of what a artist is about.
But not staying away from music he will be looking to sign and management and develop new artist who are willing to go beyond the stage.
Interview Coming Soon
Let me start off by saying Nas is a genius. He once stated in an interview on VH1 that when his ex wife life him she took everything except her green wedding dress.
When you look at the cover of this great piece of work you 1st have to incorporate the dress that he spoke about. so when you see and understand the title “Life is Good” its more like you thought you broke me down and I’m now I’m free.
This album is one of the best works we have heard from he since “Stillmatic”. Nas delivers 18tracks of balanced heat. With every track defining his Nas and why we Love his music so much Nas continues to bring us to our knees and having us closing our eyes saying this shit is crazy.
From his Broke up and his mother passing, what we hear is in this album is a happy and content version of Nas expressing “Life is Good” speaking on his Marriage and is daughter this album is for the Record books. Thank you Nas –Luvy Murray
Luvproductionz &Def Jam Digital Artist Signing with Sony Records.
After years of deals and meetings with label after label will Sony be the place for the rising star? Schedule to drop his sophomore album “What’s Your Story” and his New single with the company “Broken Bottles” schedule to feature a rmx from hiphop heavy Stars…
Follow this Artist LV The Voice aka MrFresher on Twitter @iamlvthevoice instagram iamlvthevoice also on facebook LV The Voice